Augmented Reality in Marketing: Product Try-On, Brand Experiences and Measurement
Start with a Customer Problem AR Helps Solve A customer choosing a sofa needs to understand its size and appearance...
Joern Martin
Performance Marketing Channels for Lead Generation and Ecommerce
A campaign generating cheap enquiries still loses money if those enquiries never become customers. Strong ecommerce sales also risk hiding...
Cryptocurrency in Marketing: Opportunities, Strategies and Risks
Cryptocurrency has several possible uses in marketing, from accepting payments to running loyalty programmes and reaching customers interested in digital...
Headless Commerce: Pros, Cons and Practical Tradeoffs
Headless commerce separates an online store’s customer-facing website or app from the system managing its products, carts and orders. The...
Time Management Tips for Marketers
Marketing work often comes in several forms at once: campaign planning, content, reporting, meetings and requests from colleagues. A useful...
Machine Learning in Digital Advertising: How AI Targeting Works
Machine learning plays a major role in how digital advertising platforms decide which ads to show, how much to bid...
Meta Conversion Lift vs A/B Testing: Which Test Should You Use?
Use Conversion Lift to estimate how many additional conversions your Meta ads generate. Use an A/B test to compare campaign...
Marketing Automation Tools: Compare 16 Platforms for Your Business
The right marketing automation tool should save your team time without creating more work to manage the software. A retailer...
Google POAS vs ROAS campaigns: Understanding the Difference
ROAS measures revenue relative to advertising spend. POAS introduces product and other defined costs, giving you a clearer view of...
Data-Driven Decision-Making in Marketing: From Analytics to Action
Data-driven decision-making means using evidence to choose a marketing action, such as changing an audience, revising a landing page or...
