Business Website Strategy: Hosting, Design, SEO and Advertising
A useful business website needs a clear purpose. Visitors should understand what you offer, find the information they need and...
Marketing Tips for Tattoo Artists and Studios: How to Attract More Bookings
Start with the kind of appointment you want to book. A botanical artist with space for larger projects needs different...
Do Small Businesses Need a Website?
A personal trainer gets all new clients through Instagram. A tattoo artist uses Facebook to display previous work and take...
Programmatic Advertising in 2027: AI, CTV and Privacy Trends
Programmatic advertising enters 2027 with several important changes already underway. Artificial intelligence is influencing how advertisers bid for impressions, connected...
Shoppable Livestreams: Integrating E-commerce with Live Video Content
A shoppable livestream combines a live product demonstration with a route to purchase. Viewers watch a host use or explain...
Chatbots for Customer Engagement: Benefits, Setup and Software Options
A useful chatbot gives customers a quicker route to an answer. A poorly configured chatbot adds another obstacle between a...
How to Use Webinars in Content Marketing
A webinar earns a place in your content marketing plan when your audience needs more explanation than a short article...
Email Marketing Automation: How to Build and Measure a Workflow
Email marketing automation sends messages when someone meets a condition, such as joining a mailing list or buying a product....
Zero-Click Searches: How to Adapt Your SEO Strategy
Someone searching for your opening hours might find the answer on Google and visit your premises without opening your website....
Customer Data Platforms Compared: Features, Fit and Buying Criteria
Choosing a customer data platform starts with the work you need to do. Bringing purchase records together, building advertising audiences...