Marketing Tips for Tattoo Artists and Studios: How to Attract More Bookings
Start with the kind of appointment you want to book. A botanical artist with space for larger projects needs different...
Do Small Businesses Need a Website?
A personal trainer gets all new clients through Instagram. A tattoo artist uses Facebook to display previous work and take...
Shoppable Livestreams: Integrating E-commerce with Live Video Content
A shoppable livestream combines a live product demonstration with a route to purchase. Viewers watch a host use or explain...
Chatbots for Customer Engagement: Benefits, Setup and Software Options
A useful chatbot gives customers a quicker route to an answer. A poorly configured chatbot adds another obstacle between a...
How to Use Webinars in Content Marketing
A webinar earns a place in your content marketing plan when your audience needs more explanation than a short article...
How to Build a Customer Loyalty Program That Encourages Repeat Purchases
A customer loyalty program rewards repeat business through points, stamps, membership benefits or other incentives. The commercial question is whether...
Dynamic Pricing Strategies: Adjusting Prices Based on Demand and Data
A hotel with empty rooms tomorrow faces a different pricing decision from one almost fully booked during a major event....
Neighborhood Targeting: How to Plan and Measure a Local Marketing Campaign
Neighborhood targeting means focusing marketing on a small local area. For a shop, this might be the streets within walking...
Social Commerce Strategies for Direct Selling
Social commerce lets customers move from a social media post or conversation to a product page or checkout. For direct...
Leadership Skills for Successful Marketing Managers
A campaign is due to launch tomorrow. Sales wants a different offer, the designer is waiting for approval and the...