Business Website Strategy: Hosting, Design, SEO and Advertising
A useful business website needs a clear purpose. Visitors should understand what you offer, find the information they need and...
Marketing Tips for Tattoo Artists and Studios: How to Attract More Bookings
Start with the kind of appointment you want to book. A botanical artist with space for larger projects needs different...
Do Small Businesses Need a Website?
A personal trainer gets all new clients through Instagram. A tattoo artist uses Facebook to display previous work and take...
Programmatic Advertising in 2027: AI, CTV and Privacy Trends
Programmatic advertising enters 2027 with several important changes already underway. Artificial intelligence is influencing how advertisers bid for impressions, connected...
Business Review Sites: Profiles, Advertising and Paid Listing Options
Why Active Review Site Profiles Matter A customer comparing two businesses will often look beyond the average rating. Recent reviews,...
Micro-Moments in Marketing: A Practical Guide to Customer Intent
Micro-moments are brief occasions when someone turns to a device to answer a question, find a place, complete a task...
PPC Automation Guide: Bidding, Rules and Campaign Testing
PPC automation covers two different approaches: rules following instructions you set and machine learning adjusting bids or ad delivery from...
Local SEO for Small Businesses: Google Profiles, Reviews and Website Pages
Someone searching for an emergency plumber needs a business covering their area and answering the phone. Someone choosing a café...
Shoppable Livestreams: Integrating E-commerce with Live Video Content
A shoppable livestream combines a live product demonstration with a route to purchase. Viewers watch a host use or explain...
Chatbots for Customer Engagement: Benefits, Setup and Software Options
A useful chatbot gives customers a quicker route to an answer. A poorly configured chatbot adds another obstacle between a...