25 Marketing Ideas for Personal Trainers: Practical Ways to Find and Keep Clients
A potential client needs to know who you train, where sessions happen and what getting started involves. Your marketing should...
Brand
Times Square Billboard Ads on a Small Budget: Costs, Booking and Social Media Success Stories
A 15-second Times Square billboard appearance has supplied the footage for social posts reaching tens of thousands of viewers. Some...
Marketing Tips for Tattoo Artists and Studios: How to Attract More Bookings
Start with the kind of appointment you want to book. A botanical artist with space for larger projects needs different...
Do Small Businesses Need a Website?
A personal trainer gets all new clients through Instagram. A tattoo artist uses Facebook to display previous work and take...
Instagram Reels vs TikTok: Which Is Better for Your Small Business?
For a personal trainer, tattoo artist or dance school, the choice between Instagram Reels and TikTok starts with your customers....
Logo Design Tips for a Memorable Brand
Before approving a logo, place the design in a website header, a social profile image and a business card layout....
Case Studies: 11 Successful Rebranding Campaigns
A rebrand needs a clear business reason. Start by defining the customer problem. A company might have outgrown its name,...
Integrated Marketing Communications: How to Build an IMC Strategy
A customer sees an offer in a social ad, checks the details on your website and calls to book. If...
Social Listening for Reputation Management: Tracking Sentiment and Responding to Issues
A complaint about a late delivery needs a response. Several unrelated customers describing the same delay need an investigation. Social...
