I’m Joern. I’ve worked in marketing since the 2000s, managing performance campaigns with annual advertising budgets of up to US$10 million. I write about digital marketing and the technology behind campaigns.
This blog covers the work involved in planning, running and improving campaigns. I write about campaign setup, measuring results and the everyday decisions involved in managing advertising budgets.
I also write about building and improving websites, from page structure and usability to helping visitors find what they need and take the next step.
The technical side gets coverage too: tracking, infrastructure and the tools used to connect marketing activity with business results.
Thanks for reading,
Joern
web: altocom.com | linkedin: joernm
