Predictive Analytics for Customer Targeting and Retention
A subscription business wants to identify customers at risk of leaving. A retailer wants to choose relevant product recommendations. A...
Joern Martin
How to see Google Search Results from another Country without VPN or Proxy
Until 2017 local Google versions were accessible by visiting their corresponding domains, e.g. google.de for Germany, or google.com.au for Australia....
Integrated Marketing Communications: How to Build an IMC Strategy
A customer sees an offer in a social ad, checks the details on your website and calls to book. If...
Instagram and Snapchat Stories: Content Ideas, Engagement and Analytics
Snapchat and Instagram Stories give businesses a way to share short updates without adding another permanent post to their profiles....
Social Listening for Reputation Management: Tracking Sentiment and Responding to Issues
A complaint about a late delivery needs a response. Several unrelated customers describing the same delay need an investigation. Social...
The Search Funnel: Serving the Right Content at the Right Time for the Right Search Query
What is the Search Funnel? The search funnel groups searches by the needs behind them, from early research to choosing...
