Cross-Channel Marketing Attribution: Models and Practical Limits
A customer sees a social ad, returns through organic search and buys after clicking an email. Which channel receives credit...
Joern Martin
Leadership Skills for Successful Marketing Managers
A campaign is due to launch tomorrow. Sales wants a different offer, the designer is waiting for approval and the...
Agile Marketing: How to Plan, Execute and Improve Campaigns
Agile marketing is an approach to planning and managing marketing work through shorter cycles, regular feedback and ongoing adjustments. Instead...
HubSpot Salesforce Integration: Mapping Objects and Properties
Combining HubSpot’s marketing tools, such as source attribution and marketing automation, with Salesforce’s CRM and sales tools gives organizations a...
Social Media Analytics Tools: How to Track Performance and Measure ROI
A social post earns 300 likes, sends 40 visitors to your website and produces two enquiries. Whether those results justify...
Podcasting for Business: How to Build Authority Through Audio Content
A podcast gives listeners room to hear how you reach a decision, question an assumption or explain a difficult subject....
Visual Search Optimization: Getting Your Content Found in Image and Video Search
A customer searching for a dining table needs to see the shape, finish and proportions. Someone choosing a fitness class...
The Best Performance Marketing Tools in 2026
Performance Marketing Tools: What to Use and How to Choose Your choice of performance marketing software should start with a...
Logo Design Tips for a Memorable Brand
Before approving a logo, place the design in a website header, a social profile image and a business card layout....
Website UX Improvements That Help Visitors Take Action
A website can look polished and still make it hard for visitors to find information or complete an order. Review...
