25 Marketing Ideas for Personal Trainers: Practical Ways to Find and Keep Clients
A potential client needs to know who you train, where sessions happen and what getting started involves. Your marketing should...
Strategy
Times Square Billboard Ads on a Small Budget: Costs, Booking and Social Media Success Stories
A 15-second Times Square billboard appearance has supplied the footage for social posts reaching tens of thousands of viewers. Some...
Business Website Strategy: Hosting, Design, SEO and Advertising
A useful business website needs a clear purpose. Visitors should understand what you offer, find the information they need and...
Marketing Tips for Tattoo Artists and Studios: How to Attract More Bookings
Start with the kind of appointment you want to book. A botanical artist with space for larger projects needs different...
Do Small Businesses Need a Website?
A personal trainer gets all new clients through Instagram. A tattoo artist uses Facebook to display previous work and take...
Micro-Moments in Marketing: A Practical Guide to Customer Intent
Micro-moments are brief occasions when someone turns to a device to answer a question, find a place, complete a task...
Chatbots for Customer Engagement: Benefits, Setup and Software Options
A useful chatbot gives customers a quicker route to an answer. A poorly configured chatbot adds another obstacle between a...
Customer Data Platforms Compared: Features, Fit and Buying Criteria
Choosing a customer data platform starts with the work you need to do. Bringing purchase records together, building advertising audiences...
Cross-Device Marketing Strategies, Tools and Measurement
A customer sees your advert on a phone, compares options on a laptop and returns later to book. Cross-device marketing...
How to Build a Customer Loyalty Program That Encourages Repeat Purchases
A customer loyalty program rewards repeat business through points, stamps, membership benefits or other incentives. The commercial question is whether...