Marketing Tips for Tattoo Artists and Studios: How to Attract More Bookings
Start with the kind of appointment you want to book. A botanical artist with space for larger projects needs different...
Organic Search (SEO)
Google Search Operators: A Guide to Advanced Web Search
Google search operators are words and symbols for narrowing searches by phrase, website, file type or date. This guide covers...
Business Review Sites: Profiles, Advertising and Paid Listing Options
Why Active Review Site Profiles Matter A customer comparing two businesses will often look beyond the average rating. Recent reviews,...
Local SEO for Small Businesses: Google Profiles, Reviews and Website Pages
Someone searching for an emergency plumber needs a business covering their area and answering the phone. Someone choosing a café...
Zero-Click Searches: How to Adapt Your SEO Strategy
Someone searching for your opening hours might find the answer on Google and visit your premises without opening your website....
Voice Search Optimization: Local Listings, Content and Measurement
Voice search optimization starts with the questions your customers need answered. A person asking a phone for a nearby repair...
Visual Search Optimization: Getting Your Content Found in Image and Video Search
A customer searching for a dining table needs to see the shape, finish and proportions. Someone choosing a fitness class...
Mobile Marketing Best Practices for Small Businesses
Before spending money on a mobile campaign, complete the advertised action on your own phone. Follow the link, read the...
How to see Google Search Results from another Country without VPN or Proxy
Until 2017 local Google versions were accessible by visiting their corresponding domains, e.g. google.de for Germany, or google.com.au for Australia....
The Search Funnel: Serving the Right Content at the Right Time for the Right Search Query
What is the Search Funnel? The search funnel groups searches by the needs behind them, from early research to choosing...
