Marketing Psychology: How Emotions and Biases Influence Buying Decisions
A customer comparing two prices sees a different offer from a customer viewing the same price beside a higher reference...
Joern Martin
How to Use Storytelling in Blogs, Social Posts and Video
A customer story needs a decision and an outcome. Describing how a shop owner chose an ordering system tells readers...
Instagram Reels vs TikTok: Which Is Better for Your Small Business?
For a personal trainer, tattoo artist or dance school, the choice between Instagram Reels and TikTok starts with your customers....
User-Generated Content (UGC) Marketing: Turn Customers into Brand Advocates
Before buying a jacket a shopper wants to see how the fabric hangs on someone with a similar build. A...
Social Commerce Strategies for Direct Selling
Social commerce lets customers move from a social media post or conversation to a product page or checkout. For direct...
URL Shorteners Compared: YOURLS, TinyURL, Bitly and Rebrandly
A free URL shortener and free URL-shortening software involve different commitments. TinyURL, Bitly and Rebrandly offer hosted services with free...
Programmatic Advertising Explained: Platforms, Buying Methods and Measurement
Programmatic advertising uses software to buy and sell digital advertising inventory. Some purchases happen through auctions for individual impressions. Others...
Influencer Partnerships: Audience Checks, Contracts and Reporting
An influencer partnership gives a brand access to a creator’s audience and approach to presenting products. The value depends on...
Ephemeral Content Marketing: Stories, Disappearing Content and FOMO
A Story announcing tonight's event has a clear reason to be temporary. A guide explaining your main service usually needs...
Voice Search Optimization: Local Listings, Content and Measurement
Voice search optimization starts with the questions your customers need answered. A person asking a phone for a nearby repair...
