Customer Data Platforms Compared: Features, Fit and Buying Criteria
Choosing a customer data platform starts with the work you need to do. Bringing purchase records together, building advertising audiences...
Analytics
Customer Data Platforms Explained: Profiles, Audiences and Activation
A customer buys from your online shop, returns an item in store and later contacts support. If those records stay...
Dark Social Tracking: How to Measure Private Shares and Referrals
Someone finds an interesting article, copies the URL and sends the link to a friend through WhatsApp. The friend opens...
Cross-Channel Marketing Attribution: Models and Practical Limits
A customer sees a social ad, returns through organic search and buys after clicking an email. Which channel receives credit...
Social Media Analytics Tools: How to Track Performance and Measure ROI
A social post earns 300 likes, sends 40 visitors to your website and produces two enquiries. Whether those results justify...
The Best Performance Marketing Tools in 2026
Performance Marketing Tools: What to Use and How to Choose Your choice of performance marketing software should start with a...
Website UX Improvements That Help Visitors Take Action
A website can look polished and still make it hard for visitors to find information or complete an order. Review...
Meta Conversion Lift vs A/B Testing: Which Test Should You Use?
Use Conversion Lift to estimate how many additional conversions your Meta ads generate. Use an A/B test to compare campaign...
Data-Driven Decision-Making in Marketing: From Analytics to Action
Data-driven decision-making means using evidence to choose a marketing action, such as changing an audience, revising a landing page or...
Mobile Marketing Best Practices for Small Businesses
Before spending money on a mobile campaign, complete the advertised action on your own phone. Follow the link, read the...
