How to Implement Marketing Automation: Workflows, Content and Testing
Marketing automation uses rules to send messages or update customer records after a specific event, such as a newsletter signup....
Joern Martin
Digital Marketing for Schools and Colleges: From Enquiry to Enrolment
A prospective student comparing two courses needs more than a list of subjects. Fees, entry requirements, teaching hours and application...
Case Studies: 11 Successful Rebranding Campaigns
A rebrand needs a clear business reason. Start by defining the customer problem. A company might have outgrown its name,...
5G and Marketing: Opportunities for Video, AR and VR
A product video, virtual showroom or live demonstration needs a reliable connection. 5G offers opportunities to improve delivery, though the...
Blockchain in Advertising: Transparency, Payment Automation and Fraud Detection
Blockchain gives advertisers and publishers a shared record of advertising transactions. They can use it to check delivery reports against...
Digital Billboards: How Technology Changes Outdoor Advertising
A digital billboard replaces a printed advertisement with a screen, giving advertisers more control over when a message appears and...
Geo-Fencing Marketing: Setting Geographic Boundaries for Content Delivery
Geo-fencing marketing uses a virtual boundary around a location to support a marketing action. A retailer might use an app...
Mobile Marketing Best Practices for Small Businesses
Before spending money on a mobile campaign, complete the advertised action on your own phone. Follow the link, read the...
Interactive Content Marketing: How to Use Quizzes and Gamification
Interactive content gives website visitors something to do rather than asking them to read or watch. Quizzes, calculators, assessments and...
How Brands Use NFTs for Collectibles and Memberships
An NFT campaign needs a reason for customers to participate. A digital collectible might appeal to existing fans. A membership...
