25 Marketing Ideas for Personal Trainers: Practical Ways to Find and Keep Clients
A potential client needs to know who you train, where sessions happen and what getting started involves. Your marketing should...
Content Marketing
Times Square Billboard Ads on a Small Budget: Costs, Booking and Social Media Success Stories
A 15-second Times Square billboard appearance has supplied the footage for social posts reaching tens of thousands of viewers. Some...
Marketing Tips for Tattoo Artists and Studios: How to Attract More Bookings
Start with the kind of appointment you want to book. A botanical artist with space for larger projects needs different...
Shoppable Livestreams: Integrating E-commerce with Live Video Content
A shoppable livestream combines a live product demonstration with a route to purchase. Viewers watch a host use or explain...
How to Use Webinars in Content Marketing
A webinar earns a place in your content marketing plan when your audience needs more explanation than a short article...
HubSpot Marketing Automation: Workflows, Personalization and Reporting
HubSpot connects marketing automation to CRM records, so a form submission or property change becomes the starting point for an...
User-Generated Content (UGC) Marketing: Turn Customers into Brand Advocates
Before buying a jacket a shopper wants to see how the fabric hangs on someone with a similar build. A...
Ephemeral Content Marketing: Stories, Disappearing Content and FOMO
A Story announcing tonight's event has a clear reason to be temporary. A guide explaining your main service usually needs...
Digital Billboards: How Technology Changes Outdoor Advertising
A digital billboard replaces a printed advertisement with a screen, giving advertisers more control over when a message appears and...
Interactive Content Marketing: How to Use Quizzes and Gamification
Interactive content gives website visitors something to do rather than asking them to read or watch. Quizzes, calculators, assessments and...
