Local SEO for Small Businesses: Google Profiles, Reviews and Website Pages
Someone searching for an emergency plumber needs a business covering their area and answering the phone. Someone choosing a café...
Joern Martin
Ad Network Essentials: How Advertisers and Publishers Connect Through Different Platforms (Past and Present)
Advertisers may feel like they know the ad platforms they use daily inside out, however, in order to fully understand...
Free Stock Images for Commercial Use: 11 Resources Compared
Free stock image sites differ in attribution requirements, paid collections and restrictions on commercial use. Unsplash and Pexels offer free...
Shoppable Livestreams: Integrating E-commerce with Live Video Content
A shoppable livestream combines a live product demonstration with a route to purchase. Viewers watch a host use or explain...
Chatbots for Customer Engagement: Benefits, Setup and Software Options
A useful chatbot gives customers a quicker route to an answer. A poorly configured chatbot adds another obstacle between a...
How to Use Webinars in Content Marketing
A webinar earns a place in your content marketing plan when your audience needs more explanation than a short article...
Email Marketing Automation: How to Build and Measure a Workflow
Email marketing automation sends messages when someone meets a condition, such as joining a mailing list or buying a product....
Mail Merge Tools Compared: 18 Options for Gmail and Sales Outreach
Mail merge combines an email template with a list of recipients so each person receives a separate message containing their...
Ecommerce Platforms Compared: Shopify, WooCommerce and Six Alternatives
Hosted ecommerce platforms include the store’s hosting within a subscription. Self-hosted software gives you more responsibility for hosting, updates and...
Zero-Click Searches: How to Adapt Your SEO Strategy
Someone searching for your opening hours might find the answer on Google and visit your premises without opening your website....
