Agile Marketing: How to Plan, Execute and Improve Campaigns
Agile marketing is an approach to planning and managing marketing work through shorter cycles, regular feedback and ongoing adjustments. Instead...
Strategy
Podcasting for Business: How to Build Authority Through Audio Content
A podcast gives listeners room to hear how you reach a decision, question an assumption or explain a difficult subject....
Cryptocurrency in Marketing: Opportunities, Strategies and Risks
Cryptocurrency has several possible uses in marketing, from accepting payments to running loyalty programmes and reaching customers interested in digital...
Time Management Tips for Marketers
Marketing work often comes in several forms at once: campaign planning, content, reporting, meetings and requests from colleagues. A useful...
How to Implement Marketing Automation: Workflows, Content and Testing
Marketing automation uses rules to send messages or update customer records after a specific event, such as a newsletter signup....
Digital Marketing for Schools and Colleges: From Enquiry to Enrolment
A prospective student comparing two courses needs more than a list of subjects. Fees, entry requirements, teaching hours and application...
Geo-Fencing Marketing: Setting Geographic Boundaries for Content Delivery
Geo-fencing marketing uses a virtual boundary around a location to support a marketing action. A retailer might use an app...
How Brands Use NFTs for Collectibles and Memberships
An NFT campaign needs a reason for customers to participate. A digital collectible might appeal to existing fans. A membership...
Integrated Marketing Communications: How to Build an IMC Strategy
A customer sees an offer in a social ad, checks the details on your website and calls to book. If...
