Cryptocurrency in Marketing: Opportunities, Strategies and Risks
Cryptocurrency has several possible uses in marketing, from accepting payments to running loyalty programmes and reaching customers interested in digital...
Marketing
Time Management Tips for Marketers
Marketing work often comes in several forms at once: campaign planning, content, reporting, meetings and requests from colleagues. A useful...
Machine Learning in Digital Advertising: How AI Targeting Works
Machine learning plays a major role in how digital advertising platforms decide which ads to show, how much to bid...
Meta Conversion Lift vs A/B Testing: Which Test Should You Use?
Use Conversion Lift to estimate how many additional conversions your Meta ads generate. Use an A/B test to compare campaign...
Google POAS vs ROAS campaigns: Understanding the Difference
ROAS measures revenue relative to advertising spend. POAS introduces product and other defined costs, giving you a clearer view of...
Data-Driven Decision-Making in Marketing: From Analytics to Action
Data-driven decision-making means using evidence to choose a marketing action, such as changing an audience, revising a landing page or...
How to Implement Marketing Automation: Workflows, Content and Testing
Marketing automation uses rules to send messages or update customer records after a specific event, such as a newsletter signup....
Digital Marketing for Schools and Colleges: From Enquiry to Enrolment
A prospective student comparing two courses needs more than a list of subjects. Fees, entry requirements, teaching hours and application...
Case Studies: 11 Successful Rebranding Campaigns
A rebrand needs a clear business reason. Start by defining the customer problem. A company might have outgrown its name,...
5G and Marketing: Opportunities for Video, AR and VR
A product video, virtual showroom or live demonstration needs a reliable connection. 5G offers opportunities to improve delivery, though the...
