Blockchain in Advertising: Transparency, Payment Automation and Fraud Detection
Blockchain gives advertisers and publishers a shared record of advertising transactions. They can use it to check delivery reports against...
Marketing
Digital Billboards: How Technology Changes Outdoor Advertising
A digital billboard replaces a printed advertisement with a screen, giving advertisers more control over when a message appears and...
Geo-Fencing Marketing: Setting Geographic Boundaries for Content Delivery
Geo-fencing marketing uses a virtual boundary around a location to support a marketing action. A retailer might use an app...
Mobile Marketing Best Practices for Small Businesses
Before spending money on a mobile campaign, complete the advertised action on your own phone. Follow the link, read the...
Interactive Content Marketing: How to Use Quizzes and Gamification
Interactive content gives website visitors something to do rather than asking them to read or watch. Quizzes, calculators, assessments and...
How Brands Use NFTs for Collectibles and Memberships
An NFT campaign needs a reason for customers to participate. A digital collectible might appeal to existing fans. A membership...
Predictive Analytics for Customer Targeting and Retention
A subscription business wants to identify customers at risk of leaving. A retailer wants to choose relevant product recommendations. A...
How to see Google Search Results from another Country without VPN or Proxy
Until 2017 local Google versions were accessible by visiting their corresponding domains, e.g. google.de for Germany, or google.com.au for Australia....
Integrated Marketing Communications: How to Build an IMC Strategy
A customer sees an offer in a social ad, checks the details on your website and calls to book. If...
Instagram and Snapchat Stories: Content Ideas, Engagement and Analytics
Snapchat and Instagram Stories give businesses a way to share short updates without adding another permanent post to their profiles....
