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Main Story

Hubspot Marketing Automation: Workflow Setup Screen
  • Automation
  • Content Marketing
  • CRM
  • Email Marketing
  • Main Story

Marketing Automation with HubSpot: A Comprehensive Guide

Joern Martin February 15, 2024
Abstract Glass Elements with Code
  • Automation
  • Main Story
  • Paid Search (SEM)
  • Paid Social

Machine Learning for Ad Targeting: Enhancing Precision and Efficiency in Ad Campaigns

Joern Martin February 7, 2024

Editor’s Picks

chat bot
  • Apps, Tools & Integrations
  • Editor's Picks
  • Strategy

Utilizing Chatbots for Enhanced Customer Engagement

Joern Martin January 12, 2024
Search Funnel showing Awareness, Consideration, Intent, Evaluation and Decision stages
  • Editor's Picks
  • Organic Search (SEO)
  • Paid Search (SEM)

The Search Funnel – Serving the Right Content at the Right Time for the Right Search query

Joern Martin January 4, 2024

Trending Story

Performance Marketing Tools
1
  • Analytics
  • CRM
  • Paid Search (SEM)

The Best Performance Marketing Tools in 2024

meta's facebook and instagram icons on smartphone display
2
  • Analytics
  • Paid Social

Meta Ad Campaigns: Understanding the Difference between Conversion Lift and A/B Tests

poas vs roas small trophy vs big trophy
3
  • Paid Search (SEM)

Google POAS vs ROAS campaigns: Understanding the Difference

leadership skills business woman wearing red jacket
4
  • Strategy

Leadership Skills for Successful Marketing Managers

Still from GoDaddy's 2013 Super Bowl ad featuring Bar Rafaeli
5
  • Brand

Case Studies: 11 Successful Rebranding Campaigns

Featured Story

Programmatic Advertising Robot AI Network
  • Automation
  • Featured Content

Programmatic Advertising Evolution: Trends and Future Developments

Joern Martin February 5, 2024
Lighted Rings on Road
  • Featured Content
  • Strategy

Agile Marketing Methodologies: Applying Agile Principles to Marketing Campaigns

Joern Martin February 2, 2024
social listening social media latforms
  • Analytics
  • Brand
  • Featured Content

The Role of Social Listening in Reputation Management: Monitoring Brand Sentiment in Real Time

Joern Martin January 30, 2024
Shoppers on escalator in mall
  • Analytics
  • Featured Content
  • Strategy

The 20 Best Customer Data Platforms (CDP): Find the Perfect Fit for Your Business

Joern Martin January 26, 2024
Marketing Performance Dashboard on Laptop Screen
  • Email Marketing
  • Featured Content
  • Paid Search (SEM)
  • Paid Social

Mastering Performance Marketing Channels for Lead Generation and Ecommerce

Joern Martin January 18, 2024
Google Geo Switcher preview
  • Organic Search (SEO)
  • Tools & Resources

How to see Google Search Results from another Country without VPN or Proxy

Joern Martin January 10, 2024

Until 2017 local Google versions were accessible by visiting their corresponding domains, e.g. google.de for Germany, or google.com.au for Australia....

Read More
yourls.org logo
  • Strategy
  • Tools & Resources

Branded URL Shorteners: Comparing the free YOURLS.org to Paid Alternatives

Joern Martin January 5, 2024

Are you looking for the best URL link shortener for your needs? In this blog post, we will compare yourls.org,...

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Web Marketing elements
  • Paid Search (SEM)

The Complete Guide To PPC Automation: Strategies, Tools and Best Practices

Joern Martin January 5, 2024

Are you looking to streamline your PPC management and boost your advertising ROI? In this ultimate guide to PPC automation,...

Read More
woman and lines of code
  • Automation

AI-Powered Personalization in Marketing: The Revolution of Artificial Intelligence in Tailored Marketing Campaigns

Joern Martin January 5, 2024

Artificial intelligence has revolutionized the way businesses approach marketing, especially in personalization strategies. The evolution of AI-powered personalization in marketing...

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Google Search Page
  • Organic Search (SEO)
  • Tools & Resources

Google Search Operators: A Comprehensive Guide to Advanced Web Search

Joern Martin January 4, 2024

Google search is being used by billions of people on a daily basis. However, the advanced usage of search operators...

Read More
Search Funnel showing Awareness, Consideration, Intent, Evaluation and Decision stages
  • Editor's Picks
  • Organic Search (SEO)
  • Paid Search (SEM)

The Search Funnel – Serving the Right Content at the Right Time for the Right Search query

Joern Martin January 4, 2024

In the dynamic landscape of paid search engine marketing, understanding the stages of the search continuum is essential in order...

Read More
hand with credit card resting on laptop showing shopping website
  • Ecommerce

The Big Ecommerce Review: Comparing Web Shop Solutions

Joern Martin January 4, 2024

When it comes to setting up an online store, choosing the right ecommerce web shop solution is crucial. With a...

Read More
Ad and Publishing Networks - recent and historic
  • Paid Search (SEM)

Ad Networks Essentials: Search Partners mechanics, history and more explained

Joern Martin January 4, 2024

Advertisers may feel like they know the ad platforms they use daily inside out, however, in order to fully understand...

Read More
Hubspot Salesforce Integration
  • Apps, Tools & Integrations
  • CRM

HubSpot Salesforce Integration: Mapping Objects and Properties

Joern Martin January 4, 2024

Combining HubSpot’s flagship marketing tools - such as source attribution and marketing automations - with the CRM and sales tools...

Read More
Laptop showing performance data
  • Analytics

Data-Driven Decision-Making: Using Analytics to Enhance Marketing Strategies

Joern Martin January 4, 2024

In today's digital landscape, data-driven decision-making has become the cornerstone of successful marketing strategies. Harnessing the power of analytics not...

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Recent Posts

  • The Best Performance Marketing Tools in 2024
  • Meta Ad Campaigns: Understanding the Difference between Conversion Lift and A/B Tests
  • Google POAS vs ROAS campaigns: Understanding the Difference
  • Leadership Skills for Successful Marketing Managers
  • Case Studies: 11 Successful Rebranding Campaigns

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Meta Ad Campaigns: Understanding the Difference between Conversion Lift and A/B Tests

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  • Paid Search (SEM)

Google POAS vs ROAS campaigns: Understanding the Difference

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Leadership Skills for Successful Marketing Managers

Joern Martin March 14, 2024
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  • Brand

Case Studies: 11 Successful Rebranding Campaigns

Joern Martin March 12, 2024

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