Conversion Optimization

Conversion Optimization UX Designs on paper

Optimizing Website User Experience for Better Conversions

Joern Martin February 19, 2024

Optimizing website user experience is crucial for boosting conversion rates in the digital realm. The smoother and more engaging a...

Performance Marketing Tools

The Best Performance Marketing Tools in 2024

Joern Martin May 30, 2024

meta's facebook and instagram icons on smartphone display

Meta Ad Campaigns: Understanding the Difference between Conversion Lift and A/B Tests

Joern Martin April 8, 2024

poas vs roas small trophy vs big trophy

Google POAS vs ROAS campaigns: Understanding the Difference

Joern Martin March 29, 2024

leadership skills business woman wearing red jacket

Leadership Skills for Successful Marketing Managers

Joern Martin March 14, 2024

Still from GoDaddy's 2013 Super Bowl ad featuring Bar Rafaeli

Case Studies: 11 Successful Rebranding Campaigns

Joern Martin March 12, 2024